Golf and Hooters (Or: Eva Longoria humps a big white whale)
Wednesday, September 2nd, 2009
(No, not THAT kind of birdie…!)
Let’s start with one of the oldest clichés in the book: Sex sells.
I mean, look at that whole sad sack soft porn empire, called Hooters – or let’s not.
Anyway, recently, ‘Wuthering Heights’ got a trendy kind of make-over, thanks to the ever-growing market of vampire paraphernalia. The new Twilighty cover did figures-ripping wonders for this moody pastorale.
So, next sales pitches might include Eva Longoria humping a big white whale on the new Moby Dick cover and Angelina Jolie serving Napoleon’s army on a revolutionary 3D cover of War & Peace.
Obviously, sex is also used outside the covers of our favourite books. It’s used to sell anything, from alcopops to zebra striped knickers.
It’s also quite big in the world of sports – beyond those hoary up-skirt snapshots and/or close-up pics of post-surgery tits of our beloved WAGs, that is.
It’s used to dress up the boring bits during boxing matches and to lighten up the whole relentless roar of tedium that’s Formula One racing…
… and now it’s even been introduced to the most dreary, least sexy and wildly post-passé sport of all:
“A female caddy service which provides models trained in golf etiquette has been banned from a number of courses for “damaging the reputation of the sport”. The women, who wear tight-fitting pink uniforms, are provided by Eye Candy Caddies, which describes its service as the “gorgeous new solution for unforgettable golf days.”
However, Leaderboard, a golfing firm, has imposed a ban at four courses. A spokesman for Leaderboard said: “Anyone who seriously cares about the development of the game should work to ensure that it is as professional, inclusive, and culturally inoffensive as any other major sport. Exploiting outmoded notions of golf as a male bastion is not ‘just a bit of fun’, it damages the reputation of the sport as a whole as well as its appeal to members of the younger generation of either sex.””
No, I’m not sure what kind of mushrooms the Leaderboard spokesman has been putting in his pipe lately but what kind of ‘other’ major sports was he thinking of that were supposedly “professional, inclusive, and culturally inoffensive”?
- Baseball, with its steroids-enhanced hall of fame?
- Rugby, with its latest Bloodgate scandal?
- Football, with its brawling hooligans and racist chants?
- Cycling, with its caravan of dope laboratory vans?
Ah well, it’s kind of silly to compare golfers and their little electric carts with real sports anyway. Still, I don’t think the Leaderbore crowd need to worry all that much about their ’sport’ losing “its appeal to members of the younger generation of either sex”.
It never had any, to start with.












