Apple has started a new advertising campaign: With one scientist, some mice and a huge blender
(Sex sells - sort of…)
Most advertisements are incredibly boring. They either try to sell us washing detergents by repeating the name of the product as many times as possible within two minutes or they try to interest the punters by having some almost naked woman pouting and panting at them for however long it takes to create a hard-on for some useless product or service.
Every now and then, of course, there will be an ad that is genuinely funny but most of them are, at best, tedious and, at worst, the stuff that mutinous mass murder and screaming suicides are made of.
The Apple ads are a perfect example of how a slightly engaging idea for a campaign can soon turn into a boring and mildly offensive rut. You know the ones. It has those two guys representing an Apple and a Microsoft computer. As I said, mildly engaging for a short time, until the whole concept morphs into the equivalent of your average party bore.
Someone at the Apple company must have become aware of this, because it seems that they’ve come up with a new approach.
I haven’t seen this new ad yet but those two men are gone and they’ve been replaced by a person in a white coat, who is making some heavy duty claims about the product.
To spice things up a bit the scientist is assisted by a bunch of mice and one Hell of a blender:
Research has found that consuming two glasses of apple juice a day could delay the onset of the brain disorder, which affects more than 400,000 people in the UK. Scientists made the discovery through laboratory tests on mice, which showed that those fed apple juice performed better in maze trials.
(The new Apple blender babe…?)
If you enjoyed this post, subscribe today to get free updates by email or RSS.
