Help! (I read the news today, oh boy…)
Monday, January 7th, 2008![]()
I read the news today, oh boy…:
The Beatles have finally opened their catalogue of music to advertisers after years of refusing to allow its use for the endorsement of commercial products.
What is arguably the most valuable collection of music will now be officially up for sale, with Sony/ATV Publishing in Britain allowing the first of what will most likely be many songs throughout television and radio advertising.
The music producer has confirmed that the world’s largest advertiser, Proctor and Gamble, have secured the rights to use the Beatles classic, ‘All You Need Is Love’, in what many say is a slap in the face considering its content.
The song will be heard spruiking a new range of ‘Luv’ nappies, with the ad said to appeal to ‘mothers in the morning’.
Critics of the deal suggest the “sell-out” will cause a major denigration to the value of the music, with Beatles lovers crying foul over the types of ads the music could be used in.
All of which is of course brilliant news.
I have absolutely no idea what Ringo is up to these days, but Paul is going through an ugly divorce, so I’m sure he could use the money.
Plus, it will make for some great entertainment just trying to guess which company will pick us which song for one of its campaigns.
One could see, for instance, how the Michelin company would like to snap up the song ‘Michelle’. The Chinese Navy might be interested to buy the rights to ‘Yellow submarine’ (if only to forestall more lame jokes like this.)
I can already see Jane Fonda getting all teary-eyed and nostalgic - and eager to embrace another contoversial cause in her own trademark & tasteless fashion. ‘We can work it out’ is an obvious candidate for yet another one of her stupid exercise tapes.
Without any doubt the National Rifle Association will be the one to walk away with ‘Happiness is a warm gun.’
Many years ago Bill Clinton’s campaign song was Fleetwood Mac’s ‘Let’s start thinking about tomorrow‘. His good wife could well go for one of the Beatles songs. She might have to fight the Romney team for the right to use the song, since both their campaigns could easily be summed up with the catchy, little number ‘Can’t buy me love.’
It would also be nice if a MacDonald’s ad for their next supersize burger would have a team of Sumo wrestlers dancing in the street and singing ‘(Boy, you’ve got to) carry that weight.’
Finally, it would mean that the Viagra people can finally stop bombarding us with those spam mails. They can go ligit now and build a whole campaign round the song ‘It won’t be long.’
Yes, the next decade will be great fun, with Beatles songs selling everything from baby food to funeral parlours and coming at us eight days a week.
