From politics to pickled mice: it’s just a matter of packaging
Thursday, January 17th, 2008 ![]()
As anyone who ever reads a paper or watches the news knows, things are heating up in the American presidential elections.
In other words, few people need any reminders that there are all kinds of snake oil merchants out there who spend their entire lives trying to sell us various forms of shit. As one news story from last festive season showed, some of them do this in a more literal manner than most:
A unique Christmas gift, Indian rhino poop, is available on ebay.com, worth $600 at time of posting. Each specimen of rhino dung has been properly dried and sealed in an attractive container featuring the name of the rhino species that produced it.
You can bid on Greater One-Horned (Indian) Rhino dung at this listing, or visit one of our other three listings to bid on poop from Black Rhinos, White Rhinos, or the incredibly rare Sumatran Rhinos.
There’s a theory quite popular in advertising circles that it is not really the product you try to sell but the packaging.
Which is probably even more true in politics than in other commercial endeavours. In American politics you have this famous ‘Would you invite him over for the barbecue?‘ litmus test of presidential desirability. On the whole, it is rather unlikely that anyone would choose to apply such an irrational test when shopping for tampons.
Back to the slightly less despicable world of traditional commerce though – and back to the topic of packaging.
A good friend of mine is quite besotted with the glamorous football player David Beckham. An otherwise quite sensible woman, she will start to drool whenever his name is mentioned.
![]()
This is obviously why the advertising industry loves to work with the beautiful people who inhabit the planet Fame – and, on the whole, this strategy works well enough.
Sometimes though, these things can go wrong, when the product you’d like to sell ends up looking as a very inferior bit of packaging, while the selling celeb becomes the sadly absent bit of filling.
As a for instance of this, even my Beckham-besotted friend might think twice before buying the following product:
When he’s not posing in just his undies, he’s usually wearing custom-made football boots. But David Beckham has a secret fetish for slippers, says his rapper pal Snoop Dogg - who spilled the beans to us during a chat at his swanky pad. We can reveal the unlikely duo are set to launch their own range of the fogeyish footwear.
David’s love of the comfy house shoes started when Snoop sent him a pair of his own Sensual Seduction ones for Christmas. Snoop told us: “I got him a pair as a present, and he took a picture and sent it back to me, and I was like, ‘They look cool!’
“We are talking about making a slipper together. So when I stop rapping and he stops football we can kick back and slip on a house shoe.”
A lovely image, truly.
Still, some things are even harder to sell than the idea of an honest politician or a Snoop/Beck slipper party.
Though you have to admire the Slovenian Health Ministry spokeswoman Vivijan Potocnik for trying:
A Slovenian woman who found a mouse foot in a jar of pickles was shocked to be told it was “completely normal”. Lenka Komparova contacted the Health Ministry as she prepared to sue the company producing the food.
Instead of supporting her claim for compensation, officials said she should see the mouse foot as a “special additive”.
Ministry spokeswoman Vivijan Potocnik said: “It is completely normal in big factories to have mice wandering around, and yes, every now and then they get caught amongst the machines and do get bottled, seasoned, preserved and even make it in one piece to consumers.
“Although not very pleasant to see, however, they pose no health threat at all. During the preservation process even traces of any salmonella bacteria are eliminated in food. A mice-foot therefore could be classified as a special additive to the pickles.”
