Glob-a-log

Camel has launched a new advertisement campaign, aimed at women.

With the slogan “Light and Luscious,” the R.J. Reynolds Tobacco company launched its new cigarette in February, this one squarely aimed at women, with pretty magazine ads on thick, shiny paper and marketing evenings offering makeovers and free cigarettes.

Marketing consultant Mary Lou Quinlan says the Camel No. 9 ads seem designed with younger women in mind — from the magazines they’re placed in to the visuals they use to that “No. 9,” with its air of exclusivity.

And just to prove that there is a God – be it one with a decidedly sick sense of humour: in a serendipitiously related story, an actual camel launched itself at a woman…:

A woman in Australia has been killed by her pet camel after the animal may have tried to have sex with her.

The woman was found dead at the family’s sheep and cattle ranch near the town of Mitchell in Queensland.

The woman had been given the camel as a 60th birthday present earlier this year because of her love of exotic pets.

Still, this might mean that the Camel crowd will have to turn its back on trying to sex up their product and return to an older campaign instead - using that old, familiar slogan, but with a kind of inbuilt health & safety warning:

“I’d walk a mile from a Camel.”

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This entry was posted on Wednesday, August 22nd, 2007 at 04:18 and is filed under Columns. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.